Those were the words in the latest CALIBRE spring summer 2010 campaign, of which the whole version is yet to be released. For those of you who don't know what Calibre is, they're one of the top menwear labels in Down Under Land (Think aussie version of Tim Hamilton). I'm not going to talk much about their clothes, but rather focus on how they have really brought their marketing/ad campaigns to an international level the past few years.
First was their spring summer ad campaing for 2009 with Chad White (who I was and still am obsessed with. What happened to him these days?! :( ) by Terry Richardson:
And here's the sneak peek of their latest spring summer 2010 campaign:
Can i just say I LOVE THE PIC?! I dont care what their next collection's going to look like but to hire the male model of the moment Garrett Neff ( and possibly Terry Richardson again as photographer?) is MAJAH! Love the "booby cake"! :D
Can't wait to see the rest of the campaign now!
I love CALIBRE!
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5 years ago